Rightmove Residential
Rightmove has the largest choice of homes in the UK
How did we compare the market? An independent 3rd party, Joreca, provides analysis on property listings available on the other portals in the UK on a monthly basis.
What does the independent analysis say? Joreca collate data on the number of available properties advertised on other websites listing property in the UK, and the data shows that Rightmove has more available than any other site (March 2025).
What types of properties are included in the analysis? The analysis includes residential properties that are available for rent or sale; not under offer or Sold Subject To Completion (SSTC).
More than 80% of all time spent on property portals in the UK is on Rightmove
This is taken from data measuring the time in minutes spent on Rightmove platforms (site and app), relative to our nearest competitors in June 2024.
Sources: Comscore MMX® Desktop only + Comscore Mobile Metrix® Mobile Web & App, Total Audience, relative to Rightmove’s competitors (UK). SimilarWeb (website), Data.ai (app). Ipsos iris Online Audience Measurement Service, June 2024, UK Only, all aged 15+ using PC/laptop, smartphone or tablet(s).
3 in 4 people find their rental home on Rightmove
Source: Street Data from 1st January 2024 – 30th April based on a sample of tenancies comparing Rightmove with the next largest portal.
More homes are successfully sold and let through Rightmove than any other portal
Source: Street Data which shows that 4 out of 5 sales, and 3 out of 4 lettings result from leads sent to agents via Rightmove.
Rightmove Commercial
Rightmove is the UK’s no.1 commercial property destination / Access the UK’s largest commercial property audience
How did we compare the market? We have used two independent 3rd parties, AtoG Strategy and Similarweb who conduct brand surveys and provide market analysis respectively.
What does the independent analysis say? Similarweb’s analysis estimates that 67% of all time spent on the top commercial property portals, in the UK, go to Rightmove. AtoG Strategy conducted nationally representative, quarterly general population surveys regarding brand familiarity and likelihood to use with Rightmove coming out on top in both metrics.
What metrics are used in the analysis? AtoG Strategy used a commercial sample of 862 respondents within the Rightmove Market and Brand Tracker, a nationally representative survey of the general population, between quarter 1 in 2024 and quarter 1 in 2025.
67% of all web time on site, between April 2024 and March 2025, from Similarweb as of 8th April 2025. Time on site is calculated as the duration of time between the start of a visit and the last user interaction of that visit. Similarweb data and metrics consists of estimations and extrapolations generated based upon information and content obtained from various sources, including third party sources.
43.9 million visits every year / On average 3.5 million visits per month
How is this calculated? This has been calculated using Google Analytics based off Rightmove Commercial visits between April 2024 and March 2025.
What is a visit? A visit is a period of time during which a user interacts with a website or app.
33% of website visitors have 500+ employees
How do we calculate this? An independent 3rd party, Lead Forensics, provides analysis on visits to Rightmove’s website.
What does the independent analysis say? The analysis estimates that 33% of visits to Rightmove’s commercial pages were from companies with 500+ employees.
How is this information gathered? Lead Forensics conducted B2B IP matching on Rightmove’s commercial pages only between 1 April 2024 and 31 March 2025, based on company size, excluding those visits that cannot be matched.
67% of all time spent on UK commercial portals is on Rightmove
How did we compare the market? An independent 3rd party, Similarweb provides market analysis.
What does the independent analysis say? Similarweb’s analysis estimates that 67% of all time spent on the top commercial property portals, in the UK, go to Rightmove.
What metrics are used in the analysis? 67% of all web time on site, between April 2024 and March 2025, from Similarweb as of 8th April 2025. Time on site is calculated as the duration of time between the start of a visit and the last user interaction of that visit. Similarweb data and metrics consists of estimations and extrapolations generated based upon information and content obtained from various sources, including third party sources.
73% of our audience is unique
How did we compare the market? An independent 3rd party, Similarweb provides market analysis.
What does the independent analysis say? Similarweb’s analysis estimates that 73% of the audience to Rightmove’s commercial pages are exclusive to Rightmove and cannot be reached on any other property portal.
What metrics are used in the analysis? 73% of Rightmove’s audience was unique, between April 2024 and March 2025, from Similarweb as of 8 April 2025. A unique user has used Rightmove but hasn’t used any other competitor platform. Similarweb data and metrics consists of estimations and extrapolations generated based upon information and content obtained from various sources, including third party sources.
84 FTSE 100 companies visited the Rightmove Commercial website
How do we calculate this? An independent 3rd party, Lead Forensics, provides analysis on visits to Rightmove’s website.
What does the independent analysis say? The analysis shows that 84 FTSE 100 companies visited Rightmove’s commercial pages. Note that this includes Rightmove which is also a FTSE 100 company.
How is this information gathered? Lead Forensics B2B IP matching on Rightmove’s commercial pages only, between 1 April 2024 and 31 March 2025, based on the FTSE 100 list.
For more information on any of these statistics, please contact legal@rightmove.co.uk.