Beechwood Hotel, 20 Cromer Road, North Walsham, Norfolk, NR28 0HD

Beechwood Hotel comprises a two-storey building principally of brick construction beneath numerous pitched roofs. The property has an attractive Georgian façade being formerly a private residence. The property was built in the late 19c before converting to a hotel around the mid 20c. In 2019, the current owners added two luxury garden spa rooms to create a further income stream and attract new customers.

The hotel has been owned and operated by the current owners since 2015, and during this time they have established an outstanding reputation for excellence in hospitality, service and cleanliness creating a strong and profitable business with a loyal returning customer base.

Over the last 10 years their achievements have been recognised by numerous accolades, including 2 AA Rosettes, a 4 Star AA rating, and the Traveller’s consistently excellent reviews on TripAdvisor. The property offers a blend of character and amenities with modern comforts, making it a popular choice for both corporate and leisure guests.

The hotel has an established link to the author Agatha Christie who often visited and stayed here when the property was a private house. There are numerous references around the hotel to her links with the property including a full set of her novels, numerous pictures of her staying at the property, along with some personal letters. The connection attracts guests from across the world who share an interest in her works.

The market town of North Walsham is located in the county of Norfolk. It is situated approximately 12 miles northeast of Norwich, eight miles south of Cromer and only around five miles from the stunning North Norfolk coastline. The River Ant flows through the town, being connected to the Norfolk Broads, which enhances its setting making the town a popular location for day visitors and tourists.

North Walsham has a growing population of around 13,000 residents, with main roads such as the A149 and A140 connecting to other parts of the county. The town has a rail station serving the coastal towns of Cromer and Sheringham and connecting to Norwich and beyond.

The surrounding location features an array of charming countryside and urban areas. The town itself has a rich history, with many historic buildings and a lively market square with its historic market cross, adding to its appeal as a vibrant and lively town.

North Norfolk appeals to many returning visitors known for its stunning coastline, featuring picturesque sandy beaches and stunning cliffs. The region is also a haven for wildlife enthusiasts with the broads and many nature reserves all within easy reach of North Walsham.

Public Areas

The hotel is accessed from the car park into the reception area with desk, the main bar and lobby area located immediately off, accommodating up to 30 covers.

Access to the principal restaurant which is able to seat up to 55 covers. To the rear is a further lounge area ideal for private events and can seat up to eight people.

Customers WCs.

Ancillary

Fully equipped commercial kitchen with a range of stainless steel equipment. Located to the rear are cold units and walk in fridge freezer.

We are advised that all loose trade fixtures, fittings and other items associated with the operating business are owned by the freeholder and included within the sale.

The hotel features 18 well-appointed en suite bedrooms and are categorised as Single, Small Double, Classic Double, Garden and Four Poster.

All rooms are equipped with flat screen TV’s, hi-speed Wi-Fi, and hospitality facilities. The larger bedrooms feature king size or super king size beds with free standing baths.

To the rear of the hotel are two luxury cabins with hot tubs and integrated saunas. The rooms are spacious and comprise king size beds, en suite facilities and free standing baths.

There is a patrons car park to the front of the hotel, being loose gravel and providing parking for up to 20 vehicles.

At the rear are beautifully manicured lawns and borders, with tables and chairs around the garden utilised for al-fresco dining and drinking when the weather permits.

This well-established business is run by a husband and wife team, who involve themselves on a daily basis in providing outstanding service along with a culinary experience. The business draws corporate and leisure guests and has seen continued growth, with rising annual sales.

The owner informs us that the hotel boasts a mailing list of around 8,000 recipients, resulting in a significant number of direct bookings thus reducing commissions paid to OTAs. There are a number of notable corporate clients in the region including Bacton Gas Terminal and North Norfolk Plastics from whom trade is drawn.

Recent trade reflected an average room rate (DBB) of £250 (gross) with an average occupancy of 80%. For the financial period ended 31 March 2024, the business demonstrated a net turnover of £1,272,369, which was slightly ahead of the previous year, with an EBITDA of £189,713.

Food and beverage sales accounted for approximately 66% of the total income. Profitability was slightly lower compared with the previous year due to a high rise in utility costs. However, we understand that the owner has renegotiated their energy contracts which will result in a more stable profit to the bottom line. Further trading information will be made available to seriously interested parties following signing of an NDA.

The hotel and business is operated hands-on by the owner along with a full complement of staff including a head chef.

Any purchaser will be required to comply with the relevant TUPE legislation in respect of present employees.

The property is being sold Freehold.

Rateable Value with effect from 1st April 2023 is £37,250. Please note this is the rateable value for the property, it is not what you pay in business rates. The local council uses the rateable value to calculate the business rates bill.

We understand that the hotel benefits from all the necessary licences for the conduct of the business, such as:

Premises Licence.