Hereford Road, Panniers Lane Hereford Road, HR7

The gross site area is approximately 0.9 acres/0.36 hectares. The site is currently used as the Top Garage, Vehicle Servicing and Petrol Filling Station. The site presents a great opportunity as a logical extension to the town of Bromyard and is intended to provide a development of distinction, acting as the new southern gateway to the town.

The two main priorities of the scheme are to:

• Provide new homes.

• Remove the existing building and replace it with something more fitting as the southern ‘gateway’ into the town.

The development proposes a range of residential typologies, suitable for individuals, couples, and families to meet the known demand. The intention would be to attract a wide spectrum of purchasers, including first time buyers, professionals and empty-nesters. In order to develop the design, the following urban design principles have been identified:

• Create a high quality development to announce the junction of Panniers Lane and Hereford Road (A465) to form a ‘gateway’ into the town on the approach from Hereford.

• Create badly-needed new homes in the area.

• Create a building that respects and compliments its rural setting and observes the findings of the Landscape Visual Impact Assessment (LVIA), prepared by Greenway Landscape.

• Create a design that is visually striking, but sits comfortably within its setting.

• Create active frontages along the principle elevation facing Hereford Road.

• Wonderful views across Frome Valley towards the Malvern Hills

A report has been commissioned in order to determine the ground conditions. This will be made available in the Data Room.

SUBJECT TO PLANNING PERMISSION

It is hoped that planning permission will be granted for:

1 x no. 1 bed apartments each with 1 car parking space

2 x no. 2 bed apartments each with 2 parking spaces

2 x no. 3 bed (duplex) apartments each with 2 parking spaces

3 x no. 3 bed (semi-detached) houses each with 2 parking spaces

1 x no. 4 bed (detached) houses – each with 3 parking spaces

1 x no. 5 bed (detached) houses – each with 3 parking spaces

Total: 10 dwellings

Total parking: 21 on-site car parking spaces

The full planning application and associated documents are available in the Data Room.