Rightmove launches Selling Sunderland with Charlotte Crosby and local agents

Rightmove, the UK’s largest property website, has launched Selling Sunderland, a playful parody of glamorous property TV shows, celebrating Sunderland’s charm and local agent expertise.

The campaign features Sunderland favourite TV personality Charlotte Crosby, who teams up with local agents to showcase the city’s unique appeal. Together, they guide prospective buyers through three distinctive properties, blending expert market insights with Charlotte’s heartfelt enthusiasm for her hometown.

Sunderland is already a popular choice for those in the North East – ranking in the top three locations in the region for prospective buyers searching for their next home – being beaten only by Newcastle and the historic town of Darlington. Yet for those seeking out city life across Great Britain, Sunderland only comes in 38th position in a list of 50 of Great Britain’s biggest cities. This campaign seeks to highlight Sunderland’s potential as a fantastic place to call home.

Watch the Selling Sunderland video here: https://www.youtube.com/watch?v=zjNOmrj4ShI

The video features local agents Michael Hodgson at Michael Hodgson, Helen Wall at Bradley Hall and Sophie Luhr at Fine & Country.

Rightmove’s Chief Marketing Officer, Matt Bushby, said: “Agents are the cornerstone of the property market. Selling Sunderland celebrates their knowledge and local expertise and the role they play in helping people find the right home for them. By showcasing their work in a light-hearted but impactful way, this campaign not only entertains but also reinforces the critical role of agents in helping people find their next home.”

Michael Hodgson of Michael Hodgson in Sunderland, said: “The Sunderland property market continues to show resilience and opportunity, with strong demand for well-priced homes and steady interest from first-time buyers, families and investors alike. With the city’s ongoing regeneration projects, upcoming film studio developments, stunning seafront, beautiful beaches, and vibrant coastal lifestyle, Sunderland is becoming an increasingly attractive destination.” 

Sophie Luhr, Marketing and Property Consultant at Fine & Country, Newcastle and Northumberland, said: “Stabilising interest rates and the city’s ambitious regeneration projects, like the Riverside Project and Crown Works Studio, are set to boost Sunderland’s appeal further this year. With new investments, job creation, and a thriving food scene, the city is becoming a top choice for homeowners and investors alike.”

Helen Wall, Director at Bradley Hall Sunderland, said: “Sunderland’s property market continues to go from strength to strength. From first-time buyers to families and investors, Sunderland offers a wide range of properties to suit all needs and budgets. 2025 is shaping up to be another exciting year for Sunderland and we’re thrilled to see such strong interest in its property market.”

ENDS

About Rightmove

• Rightmove has the UK’s largest selection of properties for sale and to rent, adds more listings than anyone else, and over 80% of all time spent on property portals is on Rightmove.
• Rightmove’s vision is to give everyone the belief that they can make their move by giving people the best place to turn and return to for access to tools and expertise to make it happen.
• People can search Rightmove for residential resale, new homes, rentals, commercial property and overseas properties and use tools and information including getting a Mortgage in Principle, checking local sold prices, property valuations, market trends, maps and schools.
• Customers include the following key groups: estate agents, lettings agents, new homes developers, rental operators, commercial property operators and overseas property agents.
• Using the UK’s largest housing datasets, we issue a number of regular reports to track housing market indicators: our monthly House Price Index (established 2002), our quarterly Rental Trends Tracker (established 2015), a weekly Mortgage Rates Tracker (established 2023) and a quarterly Commercial Insights Tracker (2024). Historical data is available on request.
• Founded in 2000, Rightmove listed on the London Stock Exchange in 2006 and is a member of the FTSE 100 index.
• For more information, please visit www.rightmove.co.uk/claims