What would your happy look like? Perhaps it means being able to walk to work? Or swapping the taste of the city for the smell of sea air?
The point is that there is a happy out there for everyone and Rightmove’s new marketing campaign invites UK residents to find theirs either at home or overseas.
Our campaign has been launched across the UK and includes:
- Rightmove Overseas branded adverts on all exit and entry points at Stanstead Airport. Specifically targeting those who are looking for, or who already own, second homes overseas.
- National TV advertising in the UK from now until the end of the year with the focus on prime-time property shows to target an audience engaged with home-moving.
- Offline advertising across the UK including bus shelters, 400 taxis, London Underground stations and Time Out magazine sponsoring their monthly property section.
Iain Kennedy, Head of Marketing at Rightmove, comments:
“When people look for somewhere new to live, whether buying or renting, what they are really doing is looking for a place where they can feel happy. It might mean being able to walk to work, a place with a garden big enough for the kids or a home near a good school. Whatever it is, we believe there is a happy out there for everyone.“