A new e-campaign launched to promote Marmaris and the surrounding towns could spell great things for businesses and those who own investment property in the area.
Article written by The Overseas Guides Company
The Southern Aegean Hoteliers Association (GETOB) and Marmaris Tourism Union (MARTAB) have commenced work on an initiative to boost the reputation of the region with both the domestic and the international market. They have begun with attending tourism fairs but have declared that their major focus is going to be on utilising the power of social media.
Turkish tourism professionals are keen to tap into the audience of millions who use social media websites to help them make a decision on where to go on holiday. It is becoming increasingly common practice for people to posts videos, photos and comments about their holiday destination online, thus sharing their experiences with not only close friends but also with a wider audience.
It has been found that nearly 30 per cent of people base their decisions on where to go on holiday on comments and visuals they find online. Therefore the proposed promotional campaign will consist of short films and will be more geared towards the aim of increasing visitors to the region during the winter and spring.
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