Property guides
Marketing and advertising a property as a landlord
Advertising your rental property
If you’re looking to have the best chance of finding a tenant for your property, make sure you choose an agent that advertises with Rightmove.
We have by far the biggest home-moving audience and deliver the best results for agents and landlords:
- Three in four tenants find their home on Rightmove*
- Over 80% of all time spent on property portals is on Rightmove*
- Rightmove has the largest choice of properties in the UK
You can check out our Find Agent page to have a look at the agents you could choose to work with.
Choosing an agent to market your property means that they will take care of all the marketing. The agent will also ensure all of the details are correct and nothing important has been omitted, in line with the Consumer Protection from Unfair Trading Regulations 2008 (CPRs) that have replaced the Property Misdescriptions Act in 2013. An agent will also provide advice on your legal obligations.
Find a tenant
If you’re wondering ‘how much can I rent my house for’, knowing your target demographic can give you a steer on how much rent is the right amount to charge for the property and the location.
It’s important to be realistic about the type of tenant that the size of your property will appeal to.
It’s also a good idea be clear on any restrictions you might have, such as whether you’re happy for pets to be allowed or not.
To help get you started, here’s our top tenant criteria to take to your agent:
- Is this a student property?
- Is the property for a family or for sharers?
- Are you happy for a tenant to have pets in the property?
- Does the property have any minimum age requirement, such as exclusivity for over 60s?
By providing your agent with a clear idea of the type of tenant you’re looking for at the beginning, they will be able to tailor their marketing to suit and find you the right people quickly.
It is worth noting that for obvious reasons you cannot discriminate on gender, race or disability.
Preparing to rent out a property
While prospective tenants will want to see what the property looks like, most of all they want to be able to picture themselves living there.
To advertise rental property, we recommend using around nine photos and a quality floor plan, to bring the property to life and generate the viewings you need to get the tenant you want. Refrain from adding photos of fixtures or fittings, such as taps, unless you and your agent believe they genuinely add something to the listing.
TIP: It’s important that these photos show the property in the best possible light, so always opt for a daytime shoot on a bright day whenever possible.
If your property is currently tenanted, be sure to give your tenants enough prior notice so that they have time for a quick tidy up and can put any valuables out of sight.
With your photos now sorted, your agent will begin work on the descriptive text that will help your property to stand out from the crowd. Though your agent will take care of the hard work for you, if you know the local area well and can provide some information that will help a prospective tenant to imagine living there, do share this with the agent for them to include.
Where to advertise rental property
3 in 4 people find their rental home on Rightmove*
Rightmove delivers the best results for agents and landlords and has the largest choice of properties in the UK.
Where do private landlords advertise?
To advertise on Rightmove, check out our Find Agent page to have a look at the agents you could choose to work with.
Read more: How to choose an agent
DON’T FORGET: Just like when you sell a property, you will require an Energy Performance Certificate (EPC) to let your property.
