Sterling Estate Agents, Tring

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User Guide

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All of the staff here at Sterling are professionally qualified to the highest of standards by the National Association of Estate Agents and are ready to assist you in either the sale or letting of your property, or as a buyer or wishing to rent. Sterling is a member of The National Association Of Estate Agents (NAEA), Association Of Residential Letting Agents (ARLA) and the Ombudsman Scheme for Estate Agents. You can rest assured that we operate to a strict code of practice.

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User Guide

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ATTENTION LANDLORDS - MORE PROPERTIES REQUIRED.

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A Guide To Letting Your Property

We have prepared this guide to highlight the fundamental requirements and responsibilities involved in renting your property through Sterling. This is not intended to be a definitive guide and before any active marketing can begin, we will need to visit you. We will then be able to give specific advice on décor, rental levels and anything else that may need to be done before the property is ready to be let.

In order to give some general guidance, we have listed subjects that are essential to most potential landlords who are considering letting their property out and we have tried to give as much information as possible. Sterling are members of ARLA , NAEA & The Ombudsman Scheme for estate agents and as such are regulated with client money bonding and codes of practice which give both you and your tenant's peace of mind. We are also members of the Government Tenancy Deposit Scheme.
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When To Market My Property

Demand for good quality rented property is higher than ever. We generally find that most tenants will begin looking for somewhere to rent 4-6 weeks before needing to move in so you should find that the majority of the interest in your property will be around a month before it is available. We normally start marketing a property approximately eight weeks before it will be available for someone to move into.
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Marketing Your Property
(i) Newspaper Advertising - A large percentage of our enquiries from tenants come from our advertisements in the local press. We have found adverts in the main local publications to be one of the most effective ways of reaching a large number of people

(ii) To Let boards - Another excellent source of enquiries is our 'To Let' board system. We erect the board as soon as we receive instructions from the landlord to begin marketing and can normally expect to take new enquiries within a day or two.

(iii) Offices - We have endeavoured to situate ourselves in modern well located offices. Our town centre locations across Dacorum are ideal for this and we attract a lot of enquiries from people walking straight in.

(iv) The Internet - Tenant enquiries are registered on our computerised database so that we can contact them regarding new properties when they become available. We have an active database of prospective tenants (including companies) looking for all types of rented accommodation ranging from studio flats up to larger family houses. We advertise through our own website www.sterlinghomes.co.uk and most of the property portals including www.rightmove.co.uk, www.primelocation.co.uk and www.zoopla.co.uk
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Should I Use A Letting Agent?

Should I use a Letting Agent?

A favourite question is whether a landlord should risk tackling the whole letting process alone or instruct a Letting Agent to take care of the job for them. The main reason for not using an Agent is, of course, the fact that there is a cost involved. However, the potential disadvantages of getting it 'wrong' far outweigh the cost.

Letting a property unaided and without the proper facilities is potentially dangerous, not to mention costly and few landlords will fail to recognise the potential pitfalls. We have all heard the disaster stories of tenants failing to pay rent, damaging the property and upsetting neighbours, but more importantly for you is the legal responsibility in becoming a landlord.

Getting things wrong could result in a large fine or a prison sentence. Our advice to all landlords, whilst perhaps appearing somewhat biased in our own favour, is to secure the services of a local, reputable Letting Agent to deal with the process for you.

The Agent will normally have access to facilities that members of the public won't, especially in the areas of reference checking of the tenant and keeping abreast of legal updates and responsibilities. Sterling's policy of continued training and development of its staff ensures we are at the forefront of the latest legislation and codes of practice. Our lettings staff attend regular refresher training sessions run by the NAEA & ARLA associations helping to keep us up to date with latest legislation and best practice. We are able to provide landlords with access to specialist insurance facilities including Rent Guarantee and Legal Protection
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Sterling Letting & Property Management

Sterling Lettings & Property Management

Sterling Lettings Are able to offer a complete service from beginning to end, we can undertake the entire process of securing a successful letting for you if required. Alternatively, we can simply carry out the basic initial tasks allowing you to deal with ongoing matters such as rent collection, repairs & maintenance issues yourself.

Our Property Management Staff will; Be fully aware of the latest Statutory Regulations and keep all landlords fully updated and briefed. Have legal knowledge backed up by specialist legal advice as required. Have access to in-depth, independent tenant referencing facilities including detailed credit searching. Be able to provide you with appropriate, reliable documentation including a detailed Tenancy Agreement.

Have essential experience of day-to-day lettings matters and provide both you and your tenant with valuable advice. For our fully managed properties we provide qualified, approved contractors, if required, to deal with repairs or maintenance issues to keep your property in good order. Have regular access to extensive newspaper and lnternet marketing facilities to ensure the optimum level of coverage for your property. Offer a comprehensive range of services for you to choose from to suit your individual needs and preferences
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A Landlords Responsibilities

A Landlord's responsibilities

GENERAL NOTES - Landlords have certain obligations within a standard residential tenancy agreement to maintain the property. Full details will be included within the written tenancy agreement.

MORTGAGE - You should contact your mortgage lender in order to obtain written permission to let the property, prior to the letting. The lender will want to know why you are letting and will normally send you a written questionnaire to complete and return to them. You have a contractual obligation to inform your lender and gain their consent prior to a tenancy commencing.

INSURANCE - You must inform your insurers of your intention to let your property as your contents & buildings insurance will almost certainly be affected. If you find your present insurer unable to continue your existing cover, we can arrange cover for you. Please see our separate leaflet for full details
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REPAIRS / MAINTENANCE - As a landlord, you must be prepared to deal with (or authorise us to deal with) any reasonable repair/maintenance request received from the tenant(s) or any other relevant party during the tenancy relating to your property and within a reasonable time scale. Certain repair/maintenance issues are requirements of law and so must be attended to and include maintaining the property structure (roof, windows, doors, drains, etc.). Full details are available.

LEASEHOLD - If you own your property on a leasehold basis, you must notify your freeholder that you intend to sublet your property. Some freeholders have particular terms or conditions that may relate to the sublet, which we're normally able to accommodate.

GAS & ELECTRICAL SAFETY - Both systems need to be proven by the landlord to be safe for the tenant to use, the gas system & appliances require an annual safety check. Although it is not mandatory we recommend that you have an electrical safety check completed as well.
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Sterling Lettings & Property Management

As an agency, we constantly strive to offer landlords as much flexibility and choice as possible whilst also trying to operate within certain structured and easy-to-follow systems. We have therefore opted to present our service options in three categories but all of these can be varied to suit your particular requirements. Each service will have differing levels of involvement and responsibilities so that you can select the one that you feel most comfortable with.
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Fees

Landlords are charged a percentage of whatever rental is agreed. The fee for each service will vary depending on the extent of our involvement but will be detailed on the Landlords Charges page. All fees are subject to VAT at the prevailing rate.
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TENANCY AGREEMENT

For each service, we will provide a detailed tenancy agreement that will carry all of the required clauses, terms and conditions relevant to that type of tenancy.
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TENANCY RENEWALS / EXTENSIONS

We will contact your tenant approximately two months before the end of a fixed term tenancy to establish their plans to vacate or extend. We will work on the assumption that you want continued tenant occupancy unless you inform us otherwise. We will present the tenants requirements to you.

Of course the final decision on if you wish to extend / renew the tenancy rests with you. If an extension is agreed, we would make all of the necessary arrangements for you, regardless of the service you select, renewing the tenancy agreement with the agreed term stated.

We recommend that any extensions are a fixed term rather than month by month, this way it gives you clear visibility of the tenancy and the period you will have rent being paid, it also states clearly the expiry date should you require possession of your property at any stage.
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Rent Collect Service With Sterling Estate Agents

RENT ASSESSMENT: Following your enquiry, we will arrange to meet you at the property to: Provide advice on preparing your property for letting, Advise on your responsibilities and the expected level of rent.

MARKETING: Once we have agreed terms, we can then begin the search for a tenant. We will arrange appointments to view and accompany them. We would need to hold keys for access.

REFERENCE CHECKING: Once prospective tenants have been found, we confirm each tenant's suitability via independent referencing as previously detailed.

TENANCY DOCUMENTS: We will provide the following: An appropriate tenancy agreement* A standing order mandate form to cover monthly payments, An inventory report to ensure that everyone knows exactly what is included and it's condition* Notify all utility companies of the change of occupier.

COLLECT INITIAL RENT & DEPOSIT: Prior to a tenancy commencing, we ensure the tenants pay to us: The first month rent A deposit to be held against possible damages caused during the tenancy, which is equivalent to one and a half months rent.

COLLECT MONTHLY RENT We ensure monthly rent payments are made promptly by the tenant. We utilise daily electronic banking facilities allowing us to monitor payments in and then ensure prompt payments out to the landlord. Monies normally reach a landlord's account within 2 working days of it being sent.

RENT GUARANTEE & LEGAL EXPENSE INSURANCE: Under our Fully Managed and Lent Rent Collect services Sterling offer a rent guarantee policy via reference company. We will refund the cost of the first 6 months when your tenants first move in. Please see leaflet for full details.

LANDLORDS ANNUAL GAS SAFETY REPORT We will organise the annual gas safety check on an annual basis ensuring you do not breach your legal obligation.*

COMPILE INVENTORY A comprehensive inventory will be prepared.*

CHECK-IN Organised by us with an independent inventory company. All utility companies notified of new occupancy and meters read.*

CHECK OUT : Arranged by us with an independent inventory company. We then arrange any cleaning or remedial works that may be required and deduct the costs from the tenant's deposit if appropriate.*

REGISTER DEPOSIT WITH TENANCY DEPOSIT SCHEME

PROPERTY FACT FILE LEFT AT PROPERTY
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Fully Managed With Sterling Lettings

Our fully managed service includes all of the rent collect service options in addition to:

INSPECTION VISITS: We undertake inspection visits to check on your property, its visual and general state, a report is sent to you and your tenant along with any recommendation's.

REPAIRS & MAINTENANCE: Any problems are reported directly to us. We then contact you and seek your instructions at the time of exactly how you want us to proceed. It is normal practice to agree with each landlord a maximum amount we can go up to without contacting you directly and any estimated amount over this we would seek approval prior to the work being progressed. However, please note that where heating and hot water and safety issues are concerned we both have an obligation to rectify without delay. If a contractor is required, we will provide an appropriate one for you. Alternatively, you can notify us of anyone else you prefer to instruct. Any costs incurred are deducted from the following month's rent or monies held.

ANNUAL HMRC STATEMENT OF INCOME & EXPENDITURE.

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Tenants Responsibilities

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GENERAL NOTE -

A tenant takes on the majority of the responsibilities under a residential tenancy agreement as it is he / she taking on the property. Most will be included in our standard tenancy agreement but you may add or subtract certain clauses, subject to the tenant's consent. The tenant's main responsibilities are normally as follows:
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RENT & UTILITY BILLS

RENT - Rent from the tenant will solely cover his/her occupancy of your property. When you let a property through us, you pay rent in advance monthly, we process on to you. It is standard practice for you to pay rent via a standing order paying directly from your account to ensure prompt payment. Rent is due monthly, in advance and is payable on the same date each month as the date the tenancy starts.

UTILITY BILLS - It is normal practice for the tenant to pay for all gas, oil, electricity & water used along with any council tax liability. The tenant's liability for these bills' will commence from the first day of the tenancy and will continue for the duration of the stay. Appropriate meter readings will need to be taken on the first day of the tenant's occupancy and once we have notified the utility suppliers, they will write to the tenants in order to set up the relevant accounts in the tenant's name(s).

TELEPHONE & T.V. LICENCE - The tenant will be responsible for obtaining & paying for a TV licence covering the duration of their stay. The tenant will also be responsible for paying any charges in connection with any telephone or TV facilities they choose to have at the property. The Tenancy Agreement is worded accordingly.

CONTENTS INSURANCE - We ask our tenants to hold contents insurance to cover their own possessions. This insurance should also cover the tenant accidentally damaging the landlord's goods.
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MAINTENANCE

The tenant will be expected to carry out basic property maintenance during the tenancy such as cleaning windows, keeping drain covers clear of blockages, replacing light bulbs and ensuring the property is left locked and secure when going out.

The tenant will be contractually obliged to report any items of required maintenance or repairs, either directly to the landlord or to the agent, within a predetermined timescale, (usually 48hrs) in order to avoid any deterioration of the property resulting from neglect.
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GARDENS

The tenant will normally be obligated under the Tenancy Agreement to carry out basic garden maintenance, to include cutting lawns and keeping the weeds down. In order for the tenant to deal with the garden it is accepted that the landlord provide the tenant with the necessary tools, which would normally include a lawnmower, a rake and a pair of shears.
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CONTRACTUAL

The tenant is obligated to abide by the tenancy agreement for the duration of the term, along with any extension thereof. This agreement would be signed by the landlord and tenant and forms a legally binding contract between both parties.
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Tenants Referencing

Part of our job as your agent is to find you the most suitable tenant(s) who you can accept or decline according to your requirements. In order to do this, we undertake to assess a prospective tenant's suitability via independent referencing checks.

Our basic requirements of a prospective tenant (prior to the referencing process) are that they should be employed or self-employed, able to pay the rent and associated bills via their own resources and aged 18yrs or over.

The purpose of the reference checks is to confirm that he / she has proven to be reliable in the past and should, therefore, reduce the risk of the tenant proving unsuitable in the future. In order to be as unbiased as possible, we employ an independent referencing agency who in turn are underwritten by an insurance company, to carry out the following checks on our behalf:
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I NCOME CHECK

A current employer's reference (or accountant's reference if they are self employed) will be sought in order to confirm the tenant's job status, length of service, position within the company and his/her income to confirm that he / she can afford the rent and bills.
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CREDIT SEARCH -

An up-to-date Credit Search would be conducted on the tenant's stated address(s) which should show information relating to the tenant's credit history including any outstanding debts or judgements registered against them, previous addresses are also checked.
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PREVIOUS TENANT CHECK

If the tenant has rented before our referencing company would check with the previous landlord/letting agency whether or not the tenant had been suitable in the past.
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ELECTORAL ROLL

We will seek to confirm that the tenant is currently registered on the local Electoral/Voter's Roll at their current address given. (It may also give an indication of how often the tenant has moved recently, thereby indicating his/her probable consistency). Once these checks have been completed, we report the findings to you so that you can then decide whether or not you wish to proceed with the applicants.

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Meet Your ARLA Qualified Lettings Team

Introduction

Sterling Letting & Property Management

The Sterling Letting & Property Management team are on hand 7 days a week to help landlords and tenants alike. Unlike many of the larger corporates Sterling lettings and property management are run from our local head office and not outsourced to faceless call centres. We form excellent relationships with our landlords and tenants to ensure a smooth let is achieved. If you are a landlord looking for any impartial advice on the rental property do not hesitate to contact us at lettings@sterlinghomes.co.uk

Team Member

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Tara Lennon- ASSISTANT HEAD OF PROPERTY MANAGEMENT

Having worked in lettings and property management since 2006 Tara brings a wealth of knowledge to the team at Sterling, which she joined in 2012 having been head hunted on our behalf. Tara is born and bred locally and is a 'rock' of an employee for Sterling. If there is a drain that needs unblocking, a boiler that has broken down or a fence that needs putting back up - there are not many reliable, costs effective trades people in the area Tara doesn't know! While assisting Justin on the financial side of lettings Tara is the main point of contact for tenants to report faults to and liaising with landlords to get the best quotes possible to keep their investment properties in the best condition possible!

Tara comments:

"When I was approached to work for Sterling Estate Agents I was really keen to meet with them and find out more. Being local to the area I had friends who were either tenants or landlords with Sterling so knew they had a great reputation and I was keen to understand more about their lettings and property management operation. Once I met with them I knew this was a company I would feel at home with and joined them in 2012 and not looked back since. It is so refreshing to work for a company who doesn't try and cut corners and maintains a professional approach to all aspects of the business."
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Jason O'Connell - HEAD OF LETTINGS

Having worked in the cut throat London lettings market since the age of 16 there really isn't many situations Jason has not dealt with in the world of property lettings. A truly honed lettings agent, when Jason decided to take a job closer to home, near to Tring Jason approached a recruitment agent. This lead Jason to Sterling and comments:

'The fact my recruitment agent recommended Sterling as one of the best in class as a letting agent sparked my interest. Before I knew it an interview was arrange, a job offered and for the first time in my life I was contemplating moving out of the familiar lettings world of London! Having worked at Sterling now for a number of years I have never looked back. A forward thinking agency who embraces change and technology to ensure we remain at the forefront of lettings to ensure we continue to improve an already amazing service constantly. If there is anyone out there with a property to let I would love to hear from you - and you can contact me direct at jasonoconnell@sterlinghomes.co.uk '
Team Member

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Amour Maxwell - ASSISTANT AREA MANAGER

Having worked for a number of years with a corporate agency Amour participated in a number of high level training sessions both in house and onsite. The skills Amour picked up over these years ensured when he decided to branch out and progress his career he spoke at length with senior colleagues. Several of them were quick to recommend Sterling as one of the areas leading independent lettings agents. When a mutual professional in the lettings industry recommended Amour to the lettings team at Sterling contact was soon made and the rest is now history.

'I was really delighted to have the chance to progress my career with Sterling. As a recommended company I can now see why. Their dedication to providing the very best service shines through. From meticulous attention to detail from the start of the process I am delighted with the processes that we have in place to ensure a smooth journey for both the landlord and tenant.'

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Landlord & Tenant Testimonials

Testimonials from Landlords

Landlord Testimonial

Kept me informed at all times...

By: 'Maggie'
Services: Lettings (as a Landlord)

Rent PCM: £1050

Would you recommend?: Yes

I have used Sterling Estate Agents for renting out my property for many years, during which time it has had its ups and downs with the various tenants, however Justin has been extremely helpful in assisting both sides in getting any issues sorted. They have always managed to find tenants for the property and Justin kept me informed at all times and never failed to respond to correspondence promptly. He certainly made my time as a landlady much easier, as it does certainly have its moments!
Landlord Testimonial

they gave us confidence to use them...

'Robin Coleman'
Services: Lettings (as a Tenant)

Rent PCM: £1295

Would you recommend?: Yes

Olivia was great from start to finish with appointment confirmations and a polite non pushy approach that gave us confidence to use them as a letting agent and recommend them in the future....
Landlord Testimonial

always very prompt at dealing with any queries

'Kingswell'
Services: Lettings (as a Landlord)

Rent PCM: £795

Would you recommend?: Yes

Sterling ensured that our new tenants were aware of conditions of the tenancy and the need to be respectful and considerate towards other neighbours. Justin Davies is always very prompt at dealing with any queries and is very reliable.
Landlord Testimonial

went the extra mile on my behalf...

By Lorraine Olivia'
Services: Lettings (as a Landlord)

Rent PCM: £795

Would you recommend?: Yes

I have been a client of Sterling for several years and been very satisfied with the service. I have not dealt with Olivia before and recently one of my rental properties became available after a 5 year tenancy. I emailed her and indicated the type of tenant I was looking for who would be appropriate for the property. I asked her to check on the condition of the property and what work might need doing as the existing tenant will move out before Easter and I wanted to organise contractors to keep the void period to a minimum. Olivia emailed back immediately in a friendly but professional way. She was pro-active, and set up an Open Day with reserved viewings and texted regularly with prospective tenants names and times. The property was let (subject to referencing) to the first couple who viewed..... I felt Olivia went the extra mile on my behalf and would do so for all her clients. A valuable asset to Sterling and its customers....

Disclaimer

The content on this Microsite has been uploaded by Sterling Estate Agents, Tring. Rightmove Group Limited makes no warranty as to the accuracy or completeness of the content, any queries should be sent directly to Sterling Estate Agents, Tring. Where properties are displayed on a page, this comprises a property advertisement. Rightmove Group Limited who operate the website Rightmove.co.uk makes no warranty as to the accuracy or completeness of the advertisement or any linked or associated information, and Rightmove has no control over the content. These property advertisements do not constitute property particulars. The information is provided and maintained by Sterling Estate Agents, Tring. Please contact the agent directly to obtain any information which may be available under the terms of The Energy Performance of Buildings (Certificates and Inspections) (England and Wales) Regulations 2007 or the Home Report if in relation to a residential property in Scotland and if you have any query over the content.

*Guide Price: An indication of a seller's minimum expectation at auction and given as a “Guide Price” or a range of “Guide Prices”. This is not necessarily the figure a property will sell for and is subject to change prior to the auction.

Reserve Price: Each auction property will be subject to a “Reserve Price” below which the property cannot be sold at auction. Normally the “Reserve Price” will be set within the range of “Guide Prices” or no more than 10% above a single “Guide Price.”

Auction Fees: The purchase of this property may include associated fees not listed here, as it is to be sold via auction. To find out more about the fees associated with this property please call Sterling Estate Agents, Tring on +441442828222.

Sterling Estate Agents, Tring

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User Guide

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Sell first or find first? Chicken or egg? People investigate the market to discover what is available and often fall in love with their "ideal " property. The Egg scenario is that vendors then feel under pressure to secure their dream home. This can result in as sale price up to 10% lower than would be achieved in more controlled circumstances. Why lose money unnecessarily?

Sell with strength and buy with negotiating power! Market your home with us BEFORE you find your new home and we guarantee we will not allow you to feel under pressure to move until you find the right property. Achieve the maximum selling price and the most proceedable buyer with time, and Sterling, on your side. This is the chicken scenario so our answer to the question is Chicken before egg.
If you want a free valuation on your home please do not hesitate to contact us at sales@sterlinghomes.co.uk

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Do you have a property to sell or let? Contact us!

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Innovative High Street Offices

Sterling informal-style offices have modernised the traditional estate agent presence on the high street. The eye-catching design was created to provide a better service and a more comfortable one-to-one experience.

Our clients can enjoy a relaxed atmosphere to browse through our property details and ask any questions about properties of interest before booking a viewing. This ensures we have a higher conversion rate of viewings to offers and maximises our chance to sell or let your home in a quicker timeframe.
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Longer Opening Hours

Sterling first introduced longer opening hours in 2002 in response to the demands of living and working in the local towns & London in order to accommodate the demands of our clients. As a result over 35% of Sterling's viewings are now carried out during early evenings and weekends.

Sterling phone lines are open 9am to 6pm Monday to Friday and both Saturday and Sunday inclusive of Bank Holidays.
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SterlingLife - Our Monthly Property Magazine

SterlingLife is a unique way to 'launch' properties onto the market. You could call it modern estate agency if you like.

New-to-market properties are highly sought-after which is why Sterling have developed SterlingLife Magazine - exclusive previews designed to ensure that properties receive maximum exposure the day they go onto the market.

The publication is distributed to tens of thousands of potential buyers and tenants every month and features the very latest lifestyle news in addition to all our new listings for the month. You can view this months copy online at www.sterlinghomes.co.uk
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MORE PROPERTIES = MORE EXPERIENCE = BETTER ADVICE

Sterling have the advantage of having a unique insight into the property market, through the sheer volume of properties that available for sale and to let. Our expert valuers carry out high volumes of valuations every month, giving us intimate and unparalleled knowledge of property values across Hertfordshire, Buckinghamshire & Bedfordshire.
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ONE OF THE AREAS LEADING PROPERTY WEBSITES

www.sterlinghomes.co.uk is widely regarded as one of the best in the business. Every property, regardless of price, features floorplans, numerous colour photographs, slide shows, local information, location maps, aerial views and full colour brochures.

See what our clients say:

'The best presented estate agents website I have ever seen: excellent plans, maps etc. Very comprehensive coverage for anybody buying a house, especially in an unfamiliar area.' (Mrs Arazzi)

'Very impressed by the site, user friendly, well designed...excellent. I see you have great pictures and floorplans to present your properties online to buyers' (Mr Jones)

'Website is great, floorplans, pictures etc. Yours is the benchmark for others' ( T. Lacey)

'This is one of the most impressive websites I have visited in many years of surfing. I'm an experienced IT consultant so am not easily impressed. Well done. The floorplans are very useful. Plus, the ability to map the selections is most impressive.' (Mr Uddin)
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PHOTOGRAPHY

Historically agents would need several visits to a property to collect enough information, photos, floorplans, write ups etc.

To minimise this disruption and to speed up the marketing process, Sterling have created a unique, in-house team who are trained specifically to collect information for interactive floorplans, and multiple photographs and a comprehensive write up of your home all in one visit.
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WE ONLY EMPLOY FULL TIME NEGOTIATORS

We understand that buying, selling or letting your property can be stressful so we do our best to make it happen efficiently and with as little stress as possible. This is why we only recruit FULL TIME NEGOTIATORS to sell your property. All of our negotiators live locally and have vast experience in estate agency ensuring you get a comprehensive service at all times.

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Other Property Related Services By Sterling

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Residential Lettings & Property Management

You want to let your property. You need a company you can trust, you need a company with experience, a company with the necessary skills and regulatory qualifications, and you need a company with the hungerto make things happen for you.

Having provided a broad range of services for tenants and landlords the last decade Sterling are one of the most experienced residential letting agents in Tring, Berkhamsted, Hemel Hempstead & Kings Langley.

Our dedicated ARLA-trained team of experienced staff would welcome the chance to assist you, whether you are looking to let your own property, or enter the buy-to-let market. Please - Let Sterling Letting Agents in Tring, Hemel Hempstead & Kings Langley have the opportunity to market your property. With our enthusiasm, passion and tenacity, you will not regret it.

If you have a property to let please do not hesitate to call us on 01442 230888 or email hemel@sterlinghomes.co.uk
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Land & New Homes

Sterling Land and New Homes are well-versed in dealing with the disposal of plots, gardens and redundant or dilapidated buildings, and will be more than happy to advise private clients on which route to take including methods of disposal to suit individual needs. We also advise developer clients on the sale and marketing of one-off units and multiple developments.

Sterling have had the pleasure of working with many local and national developers over the years, and have a range of experience from selling apartments to select & country homes.

Please contact Benjamin James Bird BA(HONS) MNAEA MARLA in the first instance for an informal and confidential discussion. benbird@sterlinghomes.co.uk
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Select & Country Homes
Headed up by company partner Benjamin James Bird BA(HONS) MNAEA MARLA Sterling has quickly established as one of the areas experts in the sale and let of select & country homes.

Our clients say that what makes us special is that they trust us - and trust is quite an issue in the property world. Trust can't be wished for, it has to be earned. And the way to earn it is by giving and getting clients the best advice and getting them the best price - always. How do we manage that? We're passionate about property. We aim to be progressive in our thinking. And above all, we are consummately professional in everything we do.

Reputation
We have built a reputation as the property firm for discerning people with high value properties covering a wide area across Hertfordshire, Buckinghamshire and Bedfordshire.

Skills
Our skill is knowing who the buyers or tenants are and how to best market your property to them. Selling a select or country home requires a different marketing strategy.

Experience
Our longevity is testimony to the experience we have in every kind of market environment. Equally, with most negotiations dealt with by the company partner, you can be assured the best price will be achieved.

Knowledge
Our knowledge is unrivalled and our ability to promote your home to the widest possible selection of buyers is second to none.

Best people
We retain the very best people in the industry and nurture our rising stars recognising ability and skill with internal promotion at every opportunity.

Research
Our research is detailed, respected, and reported on both a local and nation level.

Communication
We believe that keeping our clients informed is essential which is why we place communication at the top of our list using telephone, fax, email and personal meetings to discuss progress of marketing and offers.

Efficiently
We understand that buying, selling or letting your property can be stressful so we do our best to make it happen efficiently and will as little stress as possible.

If you are considering selling or letting a select or country home please contact Benjamin James Bird BA(HONS) MNAEA MARLA to book a personal appointment: benbird@sterlinghomes.co.uk
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Conveyancing, Mortgages & Surveys

Buying or selling your house can be a very stressful time. It is likely this will be the most important financial decision you ever make, not to mention the rafts of paperwork required. Why not let Sterling take some of the stress out of buying or selling with our services. We can arrange your solicitor, mortgage and even the survey on your purchase.

Contact us at your local branch for a quote: 01442 230 888 or hemel@sterlinghomes.co.uk

User Guide

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Meet Your Local Property Experts

Introduction

Welcome to the Sterling Tring Team:

Our clients say that what makes us special is that they trust us - and trust is quite an issue in the property world. Trust can't be wished for, it has to be earned. The way to earn it is by giving and getting clients the best advice and getting them the best price - always. How do we manage that? We're passionate about property. We aim to be progressive in our thinking. Above all, we are consummately professional in everything we do.

Reputation

We have built a reputation as the property firm for discerning people with all nature of properties from apartments and cottages, to country estates covering a wide area across Hertfordshire, Buckinghamshire and Bedfordshire.

Team Member

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Benjamin Bird BA(HONS) MNAEA MARLA - COMPANY OWNER

Having worked for a corporate estate agency in the early part of his career Ben soon became disenchanted with the lack of flexibility, low investment in marketing, and general lack of service - all of which prohibited an estate agent generating the best price of his clients. In 2001 Ben grasped the nettle and opened Sterling Estate Agents which delivers our customers the very best marketing available, the best service and an honest approach all of which results in the optimum price being achieved from the best quality buyers.

Since 2001 Sterling have now grown to be the only estate agent with 4 prominent high street offices in Dacorum, supported by strong teams of experienced estate agents from each office

Ben comments:'When we opened Sterling Estate Agents we always had a vision of delivering the best of everything. I am lucky that having such experienced teams allows me to be a very 'hands on' business owner, ensuring I can still do the job I love - being an estate agent. This means I am still have a very proactive and effective input on the day to day running in all the offices including valuations, viewings and overseeing all offers which come in on our properties.
Team Member

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Philip Gormley Associate Partner

Philip Joined Sterling In 2010, having worked at senior management level for the largest corporate estate agent in the uk. Now with 27 years experience in the property industry, and literally thousands of completed property sales under his belt he can be called upon for help and advice on all matters relating to the marketing and subsequent sale of your home.

Philip Comments " When I first met Benjamin I knew that Sterling was the only agent I would work for, his drive and ambition to make sterling the areas Number One selling agent was very apparent and I was happy to bring my experience to the company. In my time here we have grown into the largest estate agent in Dacorum and are considered the area's numbere one player in the development of land for residential housing, working with national developers such as Taylor Wimpy, Cala Homes, Shanly Homes, Rectory Homes, EJ Waterhouse and Laxton Properties.'

In his spare time Philip can be found walking his springer spaniel Max and is an long suffering Luton Town and u2 fan.
Team Member

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John Taylor - Assistant Manager

John re-joins Sterling having formed part of its History, having been at the firm from the very beginning nearly 20 years ago. In between he has benefited from experiencing the world of estate agency in the cut throat Prime central London market with some major property companies. Having honed his skills and now bringing up a family locally John felt the time was best to return to the home counties and we are delighted he opted to return to Sterling. John comments: 'Working with Sterling all those years ago I really enjoyed the desire to be simply the best at everything we do. Now as time has moved on we really have proved we have not only succeeded by continue to improve on this philosophy which keeps us one step ahead of our competitors. I am delighted to be part of the 'Sterling Family' and love the working environment, which is fast paced, but always committed to having time for our clients.'
Team Member

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Amy Fife - Senior Negotiator

Having worked in the busy town of Watford where Amy honed her skills she has now been an integral part of the Sterling team in Tring for a number of years. An efficient negotiator with a bubbly personality Amy comments:
'When I was offered the chance to work for Sterling I literally jumped at the chance. Having worked locally to their market leading Kings Langley office, the chance to work with an agent who has an excellent reputation for selling some of the areas finest properties was too good to miss out on! Having been mystery shopped and subsequently head hunted by Sterling I was impressed with the selection process they run through to ensure they only recruit the very best in the business ensuring whichever member of the team deals with our clients, a first class customer experience becomes the norm!'

User Guide

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We don't say we are the best.....our customers do!

Introduction

By: 'Gillian Green' Sep 04,2017

We had a particularly lengthy selling process with lots of complications, but Sue Reece was brilliant she always responded promptly to e-mail and calls with really useful advice. She went above and beyond her remit. Ben also gave great advice whenever needed and they were totally committed to us and to selling our property. I could not recommend them more strongly....

Testimonials from Sellers

Seller Testimonial

showed considerable professionalism....

By: 'Chantry Row'
Services: Sales (as a Vendor)

Sold price: £590000

Would you recommend?: Yes

Postcode: HP23

Sue worked really hard to sell our property and also showed considerable professionalism negotiating through a complex and frustrating situation with a potential vendor, in a calm and friendly manner.
Seller Testimonial

excellent in ensuring we moved on the desired date

By: 'Nick'
Services: Sales (as a Vendor)

Sold price: £430000

Would you recommend?: Yes

Postcode: LU7

Andrew Melrose was instrumental in selling our house and also securing the property we wanted. Sam Carter was excellent in ensuring that we moved on the desired date, and helping us with our solicitor. Would definitely use again. Thanks!...
Seller Testimonial

pro-active marketing campaign

By: 'Alison and Bob Cowper'
Services: Sales (as a Vendor)

Sold price: £560000

Would you recommend?: Yes

Postcode: HP23

All the staff at Tring were very helpful throughout. They carried out a pro-active marketing campaign which was very much more effective than another agent we used in the area. They kept calm and professional throughout - even though there were the inevitable tensions when selling a house, especially when things seem to go quiet. Ben keeps an eye on his team, responds when necessary, and is very skilled when it comes to negotiations. A special thank you also to Andy who 'went the extra mile' and sent on an ornament I left in the house when we moved.
Seller Testimonial

Sterling clearly knew the local market...

By: 'Eddie Green'
Services: Sales (as a Vendor)

Sold price: £495000

Would you recommend?: Yes

Postcode: HP23

We were very happy with all aspects of the service we received. Of particular importance to us was the fact that Sterlings clearly new the local market, we thus received an accurate valuation and the correct value of the property was realised.... read full review
Seller Testimonial

A job very well done.....

Mr & Mrs Page'
Services: Sales (as a Vendor)

Sold price: £429000

Would you recommend?: Yes

Postcode: HP22

Phil, Andy and Heather were always professional, provided sound advice, and pulled out all the stops to complete the sale of our property. Within a week of instructing Phil and the team at Sterling we had people through the door, and within 8 weeks we had a had a buyer with a reasonable offer. The chain was rather tedious and Heather worked extremely hard liaising will all parties within the chain to bring to a timely and successful conclusion. A job very well done...
Seller Testimonial

The service has been exceptional.....

By: 'Kate Glossop'
Services: Sales (as a Vendor)

Sold price: £283000

Would you recommend?: Yes

Postcode: HP23

We sold and purchased through Sterling Tring. Phil, Sue, Andy and Ben have all been fantastic. The service we have received from the day our house went on the market to today (day before completion) has been exceptional. Even through very stressful moments the team have put me at ease and their hard work has been superb.
Seller Testimonial

Our Friends are all seriously impressed.....

By: 'Francesca Chignell'
Services: Sales (as a Vendor)

Sold price: £795000

Would you recommend?: Yes

Postcode: HP23

We were very impressed with Ben Bird from the moment we met him. His enthusiasm was infectious and he had a very clear understanding of what our expectations were. His vision of what our house had to offer, and what it could potentially offer prospective buyers, and his knowledge of the local housing market and clear objectives where what led us to select Sterling over other agents in the area. Ben and his team delivered on every level and within the time frame that was promised. In our opinion you would be pushed to find a more professional, friendly and committed team. Our friends are all seriously impressed with the service we have received.

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76 - 78 High Street
Tring
HP23 4AF

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Sterling Estate Agents, Tring

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Sterling Estate Agents, Tring

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Sterling Estate Agents, Tring

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