Gower Holiday Village, Monklands Road Port, Scurlage, Port Elnon, Gower, SA3 1AY

The Gower Holiday Village is a thriving leisure business that was acquired by our clients over 33 years ago and has been developed to create a diverse business with multiple revenue streams. More importantly the site has excellent potential to further develop the income. There is a large former public house that closed due to the COVID 19 pandemic but could re open under new ownership. We are advised that the alcohol licence is still in place for the premises and has a late licence until 4am. This provided a good income stream and was popular with site visitors and tourists in the area. Part of the former public house has been converted into a 3 bedroom flat with conservatory providing additional income.

Next to the former public house is a larger car park that is suitable to park over 100 cars. This is currently let for a farmers market for one day per week and is occasionally used to park HGV’s for film companies operating in the area. This area may be suitable for full or part conversion for additional touring caravans subject to planning.

There is a 12m indoor swimming pool that is the only indoor swimming pool located on a holiday park on the Gower. This features full changing facilities, hot tub, sauna and games room. The swimming pool area has been maintained to a good standard but could be developed further by an incoming operator.

The holiday park benefits from a children’s play centre with modern soft play style equipment. This is popular with families holidaying on the site but is also used by families in the local area for birthday parties and coffee mornings.

A c.10 acre field is included in the sale of Gower Holiday Village. Historically this has been used to accommodate up to 64 touring caravan pitches generating a substantial additional income particularly during the spring and summer months. It also provided a good customer base for the former public house. Planning for touring caravans on this field expired in 2015. the current owners re-applied for permission in 2018 but this was refused.

The site is situated in the heart of the Gower Peninsula, South Wales an designated area of outstanding natural beauty. Just over 3 miles away the from Rhossili Bay Beach which has won the “Best Beach in Wales” for a number of years and regularly appears in the list of best beaches in the world. Two more popular beaches are on the doorstep with Port Eynon only 1.3 miles and Oxwich Bay only 2.2 miles away. The area attracts approximately 150,000 tourists each year. More specifically the site is located in the village of Scurlage, inland from the coast and surrounded by open country side with. There is also a popular convenience store and fish and chip shop adjacent that provides additional local facilities to visitors.

The park benefits from planning permission for 47 private chalets/ holiday lets that have been developed. There are 2, 3 beds and 61, 2 beds. Each chalet has its own family bathroom, kitchen and lounger area with the lager chalets benefiting from a master en-suite. They have all been decorated to a good standard. These are held on two types of lease agreement, with 49 being held on a 125 year lease that was granted in 2006, 7 that are held on a 60 year lease that was granted in 1987. In addition to this there are 7 owned by the existing operator and held on the 1987 lease. A service charge is collected on 56 chalets and 19 touring caravan pitches. A further 8 chalets have planning for holiday lets. The site benefits from a Laundrette where all of the machines are included in the sale and are not leased.

Swimming Pool
The holiday village has the only 12 metre indoor swimming pool situated on a holiday park on the Gower Peninsular with other facilities including a hot tub, sauna and games room that have all been maintained to a good standard. There are male and female changing facilities, separate W/C dedicated baby changing room an office area and a reception. This facility is an excellent addition to the site and is particularly popular when the weather is less favourable. The swimming pool is currently open 10am -6pm from April 1st to 31st September.

Tumble Town
Situated next to the swimming pool is the Tumble Town indoor play area. This has a good range of indoor play equipment and is popular through out the year with local families using the facility for children’s parties and coffee meets. The indoor play area is open from 10am-6pm 12 months of the year.

Shepherds Hut
There is a mobile shepherds hut included in the sale that was added in 2021. This is currently situated in the touring caravan area but the owners have applied for
planning permission to allow for this to be placed in the field included in the sale so that it benefits from the excellent views across open fields towards the coast. This
currently is let for £120 per night with a hot tub included.

Three Bedroom House (Occupied for 12 months)
Attached to the swimming pool is a three bedroom house that has historically been used as the owners/managers accommodation. This briefly consists of entrance hallway, Kitchen, Lounge, study, W/C. to the first floor are three bedrooms and a family bathroom. The house also benefits from a small garden to the rear. The planning consent for the house allows for it to be occupied xxx months of the year and could be used as an additional holiday let.

The holiday village has been owned and operated by our client since 1990 and they have developed and maintained the site to a good standard over that time. They are now looking to retire. The sale presents an opportunity for a new operator to develop the site further, re-open the public house, expand the touring pitches (subject to planning) and look to maximise the revenue the adjacent field produces.

There are currently 2 full time and two part time staff that will transfer under TUPE .

More detailed financials can be provided following a formal viewing of the site.
Trading information for the year ending 31st March 2021 summarised below.

The freehold interest is available as a fully equipped operational going concern.

The Rateable Value from 01 April 2023 is £31,000